BLEU scores machine translation by measuring how many word sequences the output shares with human reference translations.
BLEU emphasises precision and was built for translation. ROUGE emphasises recall and was built for summarisation, where missing a point matters more.
BLEU scores machine-generated text by measuring how many word sequences it shares with one or more human reference translations. It runs from 0 to 100, and higher is better.
It became the standard for translation because it is automatic, cheap and repeatable. It is also blunt: it rewards matching the reference wording rather than conveying the meaning.
Think of it like this. Think of marking an essay by counting phrases shared with the model answer. Fast and consistent, and it scores a correct answer in different words the same as a wrong one.